Resume & experience

As Lead Developer for Headless WordPress, I spearheaded the development of a groundbreaking project that leveraged static site generation to transform WordPress into a high-performance “headless” platform, seamlessly integrating with 1st and 3rd-party APIs.

As lead on a 6-developer team, I guided and mentored our efforts—designing a cloud-native architecture for the new site; managing version control, release pipelines, and test stuites in Azure DevOps; and reviewing all pull requests and documentation to meet high-quality development standards that promote long-term maintainability of the application.

I lead product development for search engine optimization and digital marketing technologies, overseeing new web development sprints and quantitative testing for marketing products and WordPress sites. I guide university-wide web content strategy and technical SEO efforts, managing over 10,000 indexed pages to ensure effective search engine optimization. I also develop and maintain custom audit tools, including the python-based “seo-tools” web crawler—a custom designed CLI application to meet the needs of NAU’s web migration projects from 2021-2024.

My goals include increasing form submission, application submission, and overall organic traffic by developing and implementing data-driven strategies that drive results. Expert in Google Search Console, Google Ads, and related platforms utilizing advanced configurations and APIs to inform data-driven SEO strategies.

As Lead SEO & Web Copywriter, I crafted compelling web content and optimized search engine strategies to drive results-driven marketing campaigns. With expertise in keyword research, on-page optimization, and content creation, I developed and executed comprehensive SEO plans that improved website visibility, engagement, and conversions.

Reclassified to “lead” in April 2022.

As Digital Asset Manager, Photographer, & Editor, I developed and executed visual strategies for brand identities and campaigns. I edited and retouched images using Adobe Creative Suite to ensure high-quality visuals, managed large-scale digital asset libraries, and ensured consistency across all visual elements. This experience honed my skills in project management, data stewardship, and team leadership.

As a seasoned freelancer, I bring my expertise in software development and system administration to deliver high-quality solutions that meet the unique needs of clients. With a strong background in data analysis, infrastructure deployment, and modern web development, I excel at crafting innovative applications, integrating systems, and ensuring seamless operations.